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Former FSL Chief Growth Officer Mable Jiang announced the establishment of the social protocol Trends
BlockBeats News, July 17th, Mable Jiang, Chief Growth Officer of Stepn's parent company FSL, announced her resignation and founded the social protocol Trends.
Trends will be anchored in value and dedicated to advancing the intersection of information and finance. Trends has received early support from multiple outstanding founders and angel investors, including Solana co-founder Anatoly Yakovenko, Solana Foundation Chair Lily Liu, Jupiter co-founders Meow & Siong, Kaito founder Yu Hu, LayerZero co-founder Bryan Pellegrino, Pendle Finance co-founder TN Lee, Drift Protocol co-founders Cindy Leow & David Lu, Jambo Technology co-founders Alice & James Zhang, Magic Eden co-founder Zhuoxun Yin and former CMO Tiffany, Multicoin Capital co-founder Tushar Jain, FSL co-founders Jerry Huang, Yawn Rong & CEO Shiti Maghani, Su Zhu, Bonk.fun core contributor Nicolas, Dragonfly Capital partner GM, Folius Ventures founder Jason Kam, and others.
Mable stated that after years of exploring the mainstream adoption of crypto applications, she has distilled three first principles: first, true Web3 innovation always comes with a significant reduction in the cost of value transfer; second, the trend of tokens as information containers merging with social media; and third, the ongoing decrease in on-chain issuance and value transfer costs, with social scenarios being well prepared for this.
Trends will initially serve as the on-chain curation layer for X (formerly Twitter), expand to open content platforms like TikTok in the future, and eventually grow into a social protocol that operates through on-chain capital coordination, achieving the accumulation of on-chain reputation for content and deep integration of value flow.
Mable Jiang, former partner at Multicoin Capital, Chief Growth Officer of Stepn's parent company FSL, and host of the HODLong podcast.
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WEEX P2P update: Country/region restrictions for ad posting
To improve ad security and matching accuracy, WEEX P2P now allows advertisers to restrict who can trade with their ads based on country or region. Advertisers can select preferred counterparty locations for a safer, smoother trading experience.
I. Overview
When publishing P2P ads, advertisers can now set the following:
Allow only counterparties from selected countries or regions to trade with your ads.
With this feature, you can:
Target specific user groups more precisely.Reduce cross-region trading risks.Improve order matching quality.
II. Applicable scenarios
The following are some common scenarios:
Restrict payment methods: Limit orders to users in your country using supported local banks or wallets.Risk control: Avoid trading with users from high-risk regions.Operational strategy: Tailor ads to specific markets.
III. How to get started
On the ad posting page, find "Trading requirements":
Select "Trade with users from selected countries or regions only".Then select the countries or regions to add to the allowlist.Use the search box to quickly find a country or region.Once your settings are complete, submit the ad to apply the restrictions.
When an advertiser enables the "Country/Region Restriction" feature, users who do not meet the criteria will be blocked when placing an order and will see the following prompt:
If you encounter this issue when placing an order as a regular user, try the following solutions.
Choose another ad: Select ads that do not restrict your country/region, or ads that allow users from your location.Show local ads only: Prioritize ads available in the same country as your identity verification.
IV. Benefits
Compared with ads without country/region restrictions, this feature provides the following improvements.
Aspect
Improvement
Trading security
Reduces abnormal orders and fraud risk
Conversion efficiency
Matches ads with more relevant users
Order completion rate
Reduces failures caused by incompatible payment methods
V. FAQ
Q1: Why are some users not able to place orders on my ad?
A1: Their country or region may not be included in your allowlist.
Q2: Can I select multiple countries or regions when setting the restriction?
A2: Yes, multiple selections are supported.
Q3: Can I edit my published ads?
A3: Yes. You can edit your ad in the "My Ads" list. Changes will take effect immediately after saving.
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