Ceres Partners with SBI Holdings for Capital and Business Alliance

Key Points of This Article

• Investment of 300 million yen in SBI Neo Content Fund
• Collaboration in financial business utilizing Moppy's member base

SBI to Acquire Up to 1% of Shares

Ceres announced on the 12th that it has entered into a capital and business alliance agreement with SBI Holdings (SBIHD). SBIHD will acquire up to 1.00% of Ceres' common stock as of the end of September 2026 through its own company or subsidiaries. The timing and method of acquisition will be determined based on market conditions.

Ceres is listed on the Tokyo Stock Exchange Prime and operates a mobile service business centered on the point site "Moppy" and a financial services business focusing on cryptocurrency, blockchain, and AI factoring. It is one of the companies related to cryptocurrency. This partnership aims to leverage business synergies between the two companies, focusing on the entertainment, content, and marketing sectors.

Investment of 300 Million Yen in Content Fund

One of the pillars of the business alliance is the investment in the "SBI Neo Content Fund" established by the SBI Group. Ceres will contribute 300 million yen as a limited partner (LP). The two companies will also collaborate on joint planning and promotional measures that combine SBI Group's entertainment and content with Moppy's point service infrastructure.

The background of the fund is SBI Neo Media Holdings, established by the SBI Group in May 2025. This company oversees the group's media, entertainment, and marketing-related businesses and has been advancing partnerships and M&A with IP production, talent agencies, and event planning companies. It aims to build a "neo-media ecosystem" that handles everything from information distribution to investment in content and the creation of economic zones.

Marketing collaboration using Moppy's member base within the SBI Group's business is currently in the discussion stage. The collaboration also includes the integration of Ceres' financial services business with SBI Group's financial business. The two companies will also collaborate on entertainment and content-related projects and other businesses agreed upon by both parties.

Transfer of Bitbank Shares Precedes

Prior to this, there were transactions between the two companies regarding the cryptocurrency exchange Bitbank. Ceres had treated the company as an equity-method affiliate, but SBIHD announced on June 25 that it would fully acquire Bitbank. Ceres joined the side transferring shares along with MIXI, and the full acquisition was completed in October.

According to Ceres' disclosure, as of September 30, there are no capital, personnel, or transaction relationships with SBIHD. With this partnership, the two companies will establish a new relationship involving shareholding.

The impact on consolidated results for the current fiscal year (ending December 2026) is expected to be limited. Ceres forecasts sales of 37 billion yen and a net profit attributable to parent company shareholders of 6 billion yen for the current fiscal year. The previous fiscal year's results were sales of 29.66 billion yen and a net profit of 2.497 billion yen.

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