WEEX Partners with LALIGA to Expand Global Reach and Integrate Crypto into Mainstream Sports Culture
Hong Kong, Jan. 1, 2026. WEEX has entered into a new partnership with LALIGA, as an official regional partner of LALIGA in Taiwan and Hong Kong. The agreement brings WEEX into LALIGA’s network of regional collaborators and opens the door to new ways of engaging both fans and traders during the season.
Andrew Weiner, COO of WEEX, commented:
"Our partnership with LALIGA is a culmination of shared values. "The Power of Our Futbol" is the perfect reflection of The Power of Our Crypto Community.
LALIGA, like crypto, is home to the greatest talents of the past, present, and future - the players, the traders... the creators, and the buidl 'rs.
We look forward to delivering memorable experiences with both audiences in support of this outstanding partnership."
WEEX x LALIGA —Through its Official Regional Partnership with LALIGA in Taiwan and Hongkong— one of the world’s most influential and globally recognized football leagues — WEEX, a leading global crypto exchange serving over 6.2 million users, aims to embed digital asset trading into mainstream cultural experiences across sports, entertainment, and lifestyle, engaging a broader global user base. By lowering barriers to adoption and emphasizing long-term user growth, WEEX leverages LALIGA’s global sporting influence and deeply rooted fan culture to drive localized engagement in key markets, creating culturally relevant and emotionally resonant brand experiences through regional campaigns, fan interactions, and community-driven initiatives. Whether on the pitch or in the market, WEEX encourages participants to fully commit, compete with purpose, and embrace both the thrill and challenge of the journey — the joy of competition is as important as victory.
WEEX’s partnership with LALIGA aims to build global authority, sustainable brand equity, and deep regional engagement through a long-term strategic collaboration that goes far beyond brand exposure. Rooted in a shared belief that true success comes from full commitment — not only to winning, but to the joy and challenge of competition itself — the partnership leverages LALIGA’s unparalleled reach and passionate fan communities to embed WEEX into moments of peak attention across match-day content, offline activations, and localized initiatives. In doing so, WEEX reinforces its position as a professional, security-first, and innovation-driven trading platform built to perform under real market pressure, while translating elite sporting influence into culturally resonant, future-facing financial narratives that convert global recognition into local market leadership and expand LALIGA’s digital and financial ecosystem to new audiences worldwide.
Jorge de la Vega, Managing Director of LALIGA, commented on this alliance: “This partnership with WEEX strengthens LALIGA’s strategy of working with global brands that share our commitment to innovation and to connecting with new audiences. The agreement allows us to continue exploring emerging territories from a responsible and forward-looking perspective, leveraging the strength of our ecosystem and LALIGA’s unique ability to deliver relevant, high-impact experiences on an international scale”.
About WEEX & LALIGA
Established in 2018, WEEX empowers over 6.2 million users in 150+ countries with secure, liquid, and easy-to-use crypto trading. With 2,000+ pairs and up to 400× futures leverage, WEEX delivers a professional-grade experience for every trader.
LALIGA is the largest football ecosystem in the world. It is a private sports association, made up of 20 football clubs/SADs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, and is responsible for the organization of professional and national football competitions. It has over 240 million followers on social networks globally, across 16 platforms and in 20 different languages; and has the most extensive international network of any sports property, through which it is present in 41 countries and 11 offices, with headquarters in Madrid (Spain). The association is socially active through its Foundation and is the first professional football league in the world with a competition for players with intellectual disabilities: LALIGA GENUINE
You may also like
WEEX AI Hackathon Champions Crowned, Revealing Future of AI Trading
The first-ever WEEX AI Hackathon has concluded, with 10 winners emerging from over 200 global teams. Beyond its $1.8 million prize pool, the event marked a milestone—proving that the future of AI trading belongs to accessible, AI-powered innovation.

View: No Hype, No FUD, I Rate OpenClaw at 65 Points

Single-day Oil Price Plunge Exceeds 30%, Copilot Cowork Feature Launched, What Is the English-Speaking Community Talking About Today?

The Agent Spend Safely thing has already taken off

After the rise in the stablecoin's status, long-time partners Circle and Stripe vie for dominance

WEEX Trade to Earn: Turn Futures Trading into Instant WXT Rewards
Join WEEX Trade to Earn and earn instant WXT rebates on every futures trade. Boost rewards with referrals and tasks. Trade more, earn more on WEEX exchange.

Trading Everything, Never Closing: RWA Perpetual Contracts (Part 1)

Morning News | Nscale completes $2 billion Series C funding; 20 millionth Bitcoin has been mined; Polymarket will launch S&P 500 binary options products

Dialogue between Vitalik and Suji: Why have decentralized social products failed?

Trading Never Sleeps: On-Chain, Crude Oil, and Leverage

On-chain Yield Panorama: The Evolution from Interest-bearing Stablecoins to Crypto Credit Products

RootData announced the integration with OpenClaw, and these gameplay features have gone viral

Key Market Intelligence on March 9th, how much did you miss out on?

a16z: After AI Superpowers, Where to Next for Humanity?

Why Does Oil Go Up When Bitcoin Goes Down?

Decoding 112,000 Polymarket Addresses: The Top 1% Making Money Are Doing These Five Things

AAVE founder issues a warning: DeFi must never become the exit liquidity for Wall Street private credit

The cryptocurrency industry has waited for five and a half years, and what they got is half a ticket
WEEX AI Hackathon Champions Crowned, Revealing Future of AI Trading
The first-ever WEEX AI Hackathon has concluded, with 10 winners emerging from over 200 global teams. Beyond its $1.8 million prize pool, the event marked a milestone—proving that the future of AI trading belongs to accessible, AI-powered innovation.
View: No Hype, No FUD, I Rate OpenClaw at 65 Points
Single-day Oil Price Plunge Exceeds 30%, Copilot Cowork Feature Launched, What Is the English-Speaking Community Talking About Today?
The Agent Spend Safely thing has already taken off
After the rise in the stablecoin's status, long-time partners Circle and Stripe vie for dominance
WEEX Trade to Earn: Turn Futures Trading into Instant WXT Rewards
Join WEEX Trade to Earn and earn instant WXT rebates on every futures trade. Boost rewards with referrals and tasks. Trade more, earn more on WEEX exchange.